What is marketing?

Marketing refers to activities that a company undertakes to promote the purchase or sale of a product or service. Marketing includes advertising, selling and delivering products to consumers or other companies.

Professionals working in the marketing and promotion departments of companies strive to attract the attention of key potential audience through advertising. Promotions are targeted to a specific audience and may include approvals from celebrities, memorable phrases or slogans, memorable packaging or graphic designs and overall media exposure.

Marketing refers to all the activities that a company performs to promote and sell products or services to consumers.

Marketing sells , it's important because it helps you sell your products or services. The bottom line of any business is to make money, and marketing is the main channel for achieving this ultimate goal.

Marketing is an important strategy to drive the growth of your business. While your current customers should always be your top priority, marketing efforts can help you expand this base. Few efforts such as social media posts and email campaigns can not only engage existing users, but also to spread the news to new potential customers. In essence, marketing secures the future of your business by engaging new and old customers.


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