Advertising

Advertising?

Have you ever been in a hurry to buy a product you have never used before? Imagine in front of you a table piled on top with many similar ones products. The clock is ticking and you need to decide as soon as possible. What do you choose? I guess the one that visually appeals to you and stands out the most. But why is that?

This is because we are automatically attracted to images. This love of ours has revolved around evolution, growing exponentially with each passing decade. Visual content now accounts for about 93% of human communication.

If you only have a few seconds to choose, I bet you'll want the most visually appealing product. Similarly, your ads only get a few seconds to get someone's attention. Visual images are a great way to make sure you don't go unnoticed.

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They work by attracting attention, stimulating curiosity and establishing the brand or personality of the product. But how exactly can visual effects improve your ad campaigns?

Visual content is easier to process and understand. We live in an age of big data. This means that wherever we look, there is more to take. Visual content plays an essential role in our lives. As for advertising, it is above all a powerful way to get someone's attention. Videos and pictures tell a story a thousand times more effectively than words spoken or written.

Visual content allows you to use something called psychological projection. Psychological identification is why in advertising men are attracted from pictures of men and women to those of women. For example, if a man sees an advertisement depicting a handsome man, he projects himself into that person's shoes. The same goes for women.

Psychological projection is a powerful reason for advertising to include high-value visual images. This is something that cannot be achieved through a title and text.

Today's customers choose social media as their primary source of brand interaction because they receive immediate attention. Research says that 42% of consumers expect an answer in social media within 60 minutes. Social media is a powerful channel for engaging customers who connect with you through various social media channels such as Facebook, Instagram.

How can we be useful to you

  • You want to advertise on social networks like Facebook / instagram advertising
  • You want to advertise on social networks like Google Ads
  • Targeting outdoor advertising (flyers, business cards, posters, calendars, etc.)